Buying Instagram followers is pointless. They bring no value to your company other than to artificially inflate your follower count. The whole point of Instagram is to create customer engagement and bought followers don’t do that. Not to mention the fact that Instagram can remove them at any time. It is a waste of cash. This is why we have put together this guide to obtaining followers on Instagram that have value. Don’t worry, it is simpler than you may think!
Table of Contents
Use Hash Tags
Probably it’s one of the quickest ways to build up your followers organically. Whenever you put a post on Instagram, you will want to make sure that you include relevant hashtags. Try to be as specific as you can possibly be too. You will be surprised at how often the specific hashtags get searched.
This is how you are going to be able to obtain the bulk of your Instagram followers, and you will be able to enjoy a significant amount of customer engagement too. People are going to look at your pictures and comment on them. This makes your Instagram more active, which in turn will encourage even more people to follow you. Jonathon Spire has discussed a lot indeed how hashtags might help to get more organic followers.
Engage with other people
In the research for this article, we found that many people were able to increase their follower count significantly by just engaging with others.
Each day, you should try to dedicate a little bit of time to finding relevant Instagram profiles in your niche. Like a few of their photos and drop a few comments too. If people see that you are doing this, then chances are that they are going to end up following you as a result
You should only make sure that you are commenting on photos in a niche that is relevant to you. This is the only way in which you will be able to drive followers to your account.
Post every day
Studies have shown that Instagram has one of the highest levels of user engagement out of any social media network. The more you post, the more people interact with your posts, and the more followers you end up getting.
You should be making at least one or two posts today. However, there are some people who post five or six and still get a ton of user engagement.
All that you need to remember is that the posts need to be relevant to your niche. Bit of a basic example, but if you run a company about dogs, then there is no sense in posting about cats all the time, is there? None of the followers that you gain are going to be relevant to your company, which means that they are not going to be of any benefit to you.
Watch your competitors
Try and look at what your competitors are doing. Try to copy what they are doing.
This is actually going to be important. If your competitors, particularly the more successful ones of yours, are working with the same hashtags or types of photos repeatedly, then you are probably going to want to get in on the action too.
You may even want to watch what you are doing. There are several social media tools that you can use to track user engagement on your Instagram, and you will want to pay attention to which posts are working for you and which ones are leaving something to be desired.
Use Geotagging
This is going to be incredibly important if you are looking to gain organic followers in your local area. You absolutely must use geotagging. This is important for local businesses, because it is likely that followers on the other side of the world are not going to mean anything to them.
You will also find that a lot of people search for tags local to their area and use it as a way to discover businesses and people. Geotagging is going to work incredibly well for you here.
Obviously, this is not something that you are going to need to pay that much attention to if you are not running a local business, but even then, you may find that geotagging works on occasion for whatever you are trying to accomplish.
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Interact with your commentators
As you find that the number of followers that you have starts to rise, you will notice that people start to comment more and more on the images that you post. It is important that you interact with them. You do not have to interact with everybody if you are getting thousands and thousands of comments, but a few should do.
This serves a couple of purposes. The first is that it is likely that people will love user engagement and think ‘higher’ of you. The second, more important, benefit is that the comments these people post will appear in their user feed. People look at the user feed and may end up following you as a result. The more you comment to people, the more comments you have coming back at you, and the more user feeds you end up appearing in. This is a great way to boost your organic Instagram following at later stages.
Cross Promote
Finally, and this may seem obvious but most people do not do it, is to ‘cross promote’ yourself. Whenever you can, mention that you have an Instagram. Post it on your website. Post it on your Facebook. Post it on your Twitter. The more links you have out there, the more chance people will click that link and find your Instagram and end up following you!
If you put these tips into practice, then you will find that the number of Instagram followers you get will shoot through the roof. It is going to be a somewhat slow process at the start, but the more followers you gain, the quicker you will gain further followers. It is not uncommon for people to gain hundreds of followers a day following these tips!
